I am a minimalist Senior Art Director / Creative Director. Born, raised and based in Stockholm, Sweden. I am a strategic and conceptual creative that wants to help improve people’s lives, through simple and beautiful stories. An addict of great music and I play tennis whenever I get a chance.

I make stripped-down, innovative and clear solutions to penetrate the noise in a complicated world. I am not afraid of doing things differently but in fact, I celebrate differences in all shapes and forms.

I believe in stretching boundaries and to challenge norms and rules.I do not love advertising spam. I love great communication that evokes emotions, that touches and creates curiosity. Preferably innovative and efficient digital solutions that people wants to take part in while it also driving the customer’s business forward.